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Farm Broadcasters Targeting Rural Lifestyle

Chuck Zimmerman

Bill O'NeillIn just a few short weeks it’ll be time for the National Association of Farm Broadcasting Convention. I’ll be blogging the whole event so hopefully you’ll be looking forward to that. NAFB’s Executive Director, Bill O’Neill (pictured on the right) attended the Country Living Outlook Conference. I spoke to him about what he was getting out of it.

Bill says that all of the information he heard contributes to a growing body of knowledge about the rural lifestyle market. He’s one of the people who calls it a diversified market. That’s something I heard a lot. Bill says he’ll take back ideas for future research that NAFB will do to enhance their study from last year (pdf) for the benefit of its members.

We also talked about the upcoming convention. It’s the 63rd NAFB Convention and I’ve been to a lot of them but not that many. Bill says they’ll have a panel of marketers on the program talking about the rural lifestyle market.

You can listen to my interview with Bill here: cla-07-oneill.mp3

Country Living Outlook Conference Photo Album

Audio, NAFB