The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at City Tavern is Craig Huffhines, EVP of AHA.

I talked to Craig before we ate and he explains the history of the Hereford breed and AHA. He says they’ve got about 40 employees working in 4 major divisions in the organization. I was interested to learn that besides publishing their own breed magazine they publish sales brochures, newsletters for state groups and publications for other organizations. It’s an income generating publishing company in house.

Craig says a lot of people think of Hereford as this “old” breed and think that they don’t have much going on. I guess that’s why they’ve got young guys like him on board to turn that perception around!

Listen to my interview with Craig here: aha-07-huffhines.mp3

Or you can download and listen to the interview here: Craig Huffhines Interview (4 min MP3)