RFA Ethanol Podcast

National Beef Sells Certified Hereford Beef

Chuck Zimmerman

Nick RauschOne of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB.

He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get full carcass utilization. Right now food service only represents about 10 percent of what they market. He says they work closely with CHB which provides the infrastructure of the pipeline to cattle as well as marketing assistance and sales.

Nick says the future is in developing the brand so it becomes a household word. He thinks they’ve got some work to do to compete with some of the other brands out there.

Listen to my interview with Nick here: aha-07-rausch.mp3

Or you can download and listen to the interview here: Listen To MP3Nick Rausch Interview (4 min MP3)

AHA Media Day Photo Album

Audio, Beef