After the big show at the John Deere product launch all the dealers were invited down to the floor and the next room to see all the new equipment up close and personal.

While I was wandering around the floor I met Chris Whitehead, John Deere Manager of Advertising and Marketing Communications. He provided me with an overview of what John Deere has been showing their dealers. Besides dealers he said that they’re also bringing in customers for to see the same demonstrations and product reveal here at the end of the last week of the introduction.

Chris says the product introduction this year is one of their biggest ever and that it focuses on all the customer segments their dealers have.

You can listen to my interview with Chris here: launch-07-whitehead.mp3

AgWired coverage of the John Deere product launch is sponsored by