Ag Institute of Florida Knows New Media
I love it when I see a group “get it.” I mean get this new media thing.
The Agriculture Institute of Florida is having Josh Hallett as a speaker for their upcoming annual meeting. You do know who Josh is don’t you?
Downloading podcasts and checking blogs may not be standard practices for farmers, but that may soon change. As more people rely on the internet to gather information, receive news and express opinions, internet-based “social media” technologies offer unique opportunities for agricultural organizations to connect with an increasingly non-farm public, both as customers and to convey key messages about the industry.
These technologies will be the focus of the Agriculture Institute of Florida’s 2007 Annual Meeting, set for Wednesday, Oct. 10 at the Hilton Daytona Beach Oceanfront Resort in Daytona Beach. Josh Hallett of hyku, LLC, an internationally recognized expert on new media communication technologies, will serve as this year’s keynote speaker. For over 10 years, Hallett has worked with public relations practitioners and corporate communicators worldwide on integrating these tools into their organization’s public and media relations strategies.
“So much of what we do in our business depends on how information is shared,” explained AIF president Heather Nedley, who also serves as the director of the Polk County Farm Bureau. “Those methods of communication seem to change daily, so we look forward to Josh sharing his expertise on emerging media trends.”
It's time to thank our farmers and ranchers for all their hard work to feed us.
2 Comments
Josh Hallett
We’ll see how much the audience gets it. However it’s interesting to see many of the ‘traditional’ industries transform as the next generation comes along.
Chuck
I wish I could be there Josh. I think more and more people in the agricultural marketing business are seeing the value of new media tools. It’s sure keeping my company hopping – http://www.zimmcomm.biz. We’ve coined some terms too like agriblogging and farm podcasting!
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