send news release today

Internet Marketing Management For Syngenta

Chuck Zimmerman

ZimmCast-107 - Gigi Arino-Syngenta Internet MarketingI really think I need to get in touch with more Internet Marketing Managers like Gigi Arino. She holds this position for Syngenta in their crop protection area. We had a great conversation at the National Farm Machinery Show and I recorded part of it to share with you.

Me interviewing Gigi ArinoGigi says that a growing challenge within the company is how they coordinate and integrate the various divisions and the websites devoted to each. She sees herself as a bridge between IT and marketing to make sure that the websites in her area deliver the information promised in a fresh, updated and easy to use format. It sounds like we may even see a little Syngenta blogging before long. A few of her main sites include FarmAssist, AgriEdge and Syngenta Crop Protection.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 107 (15 min MP3)

Or listen to this week’s ZimmCast right now:

zimmcast107-2-19-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.

AgWired coverage of the National Farm Machinery Show
is being sponsored by: Syngenta AgriEdge Soybeans and John Deere

Agribusiness, Audio, John Deere, National Farm Machinery Show, Syngenta, ZimmCast