I spoke with Travis Dickinson, Vice President of Marketing for Syngenta Crop Protection, at the recent NAFB convention. He was there to talk about their AgriEdge and AgriSure products.

As usual I wanted to talk about how the company is communicating their message to farmer and dealer customers. In particular I asked him about their website strategy and how well that was working: nafb-syngenta-dickinson-soundbite.mp3

Travis says that the company plans to continue to utilize the communications mechanisms available to it and do so more efficiently and effectively. You can download the full interview with Travis here: Travis Dickinson Interview (5 min MP3)

Or you can listen here immediately: nafb-syngenta-dickinson.mp3