The PR Pitch and the Result

Chuck Zimmerman

ZimmCast83 - Monsanto Public RelationsMy sponsor for my coverage of the Farm Progress Show last week was Monsanto and while sitting in the media tent there I had an idea for this week’s program that you might find interesting.

Carly KaufmanI’ve got 2 interviews for you. The first one is with Carly Kaufmann, Public Relations Account Exectuve for Osborn & Barr Communications. Carly’s job was to obtain interviews for her client (Monsanto) and develop relationships with the media (me). She was doing a great job so I asked her if I could interview her.

Jim ZimmerBefore my interview with Carly though I had already interviewed Monsanto’s Director of Marketing, Jim Zimmer. I interviewed him about the big picture for the company. Jim makes sure farmers know of Monsanto’s committment to agriculture now and in the future.

I thought the juxtaposition of these two interviews would be interesting. The PR pitch and the result. I hope you like it.

You can listen here: Listen To ZimmCastZimmCast 83 (9 min MP3)

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