Beef Promotion Plans

Chuck Zimmerman

ZimmCast75 - Cattle Industry Summer ConferenceThe ZimmCast is coming to you this week from Reno, Nevada and the Cattle Industry Summer Conference. For your listening pleasure I interviewed the Chairman of the Beef Board, Jay O’Brien. Jay is a cattle producer from Texas.

Jay O'BrienI asked Jay to explain what the Beef Board hopes to accomplish at this meeting. He says the budget is one of the main jobs they get done. Looking ahead to the new year he says that reaching young people with a message about beef is a priority since research has shown that their awareness level isn’t as high as adults.

Listen here: Listen To ZimmCastZimmCast 75 (14 min MP3)

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Ag Groups, Audio, Beef