Just in time for the holidays we’ve got a news release from the Missouri Beef Industry Council that’s sure to get you drooling. The picture is a Salt Crusted Beef Ribey Roast. You can find the recipe on their website.

Like the rare Who-Roast Beast in “How the Grinch Stole Christmas,” roast beef is a big part of the Christmas dinner celebration for Americans. Most of the year sales of beef rib and loin roasts average about four million pounds a month. But, in just the week before Christmas, sales are triple that monthly average, at about 12 million pounds.

Missouri Beef Industry Council Executive Director Steve Taylor says the surprising findings were revealed in a 2004 retail market survey done for the Cattlemen’s Beef Board by Freshlook Marketing. “I was totally shocked to find out that about a third of all the rib and ribeye roasts that people buy during the whole year are purchased during that one week, right before Christmas.” (Full Release)

You can also check out a great holiday recipe on their site for Beef Tenderloin With Easy Cranberry Balsamic Sauce. I’m going to try this one.