Ag Lobbyists See Power of Blogging

Chuck Zimmerman

Cansler, Venosdel and Associates, LLCOkay these guys got my attention. Yes they have specific agricultural experience but hey, they blog! They’re Cansler, Venosdel & Associates.

Cansler, Venosdel and Associates, LLC, a lobbying and consulting firm announced its formation this week in Washington D.C. The two principal partners are Paul Venosdel and Tim Cansler.

Here’s how they are employing new technology strategy into their own communication efforts: “So, we begin by focusing on combining individual client service with using the latest technology (virtual conferencing, blogs, and hand-held email) that produce instant communications and low overhead costs that, in turn, provides more valuable and measurable results for clients.”

These are lobbyists talking here. How about companies that want to communicate with their clients (farmers)? This is what got my attention. BTW. These guys specialize in ag.

Agribusiness

Comments 12

  1. Hi Chuck,
    Are any of the big equipment or crop protection companies taking advantage of blogs now for communication? It would seem to be a natural fit for their farmers/customers.
    Matt

  2. Hi Chuck,
    Are any of the big equipment or crop protection companies taking advantage of blogs now for communication? It would seem to be a natural fit for their farmers/customers.
    Matt

  3. Hi Chuck,
    Are any of the big equipment or crop protection companies taking advantage of blogs now for communication? It would seem to be a natural fit for their farmers/customers.
    Matt

  4. So far I haven’t seen anything more than beginning interest. Most of them use the services of advertising agencies and although I’ve seen interest on their part it seems to me that they just don’t understand it yet. I’m evangelizing the use of blogging and podcasting as corporate communications mechanisms since I know that farmers are no different than the general public in their use of computers and the internet. In fact, I dare say they are earlier adopters of new technology.

    Since blogging and podcasting is proving itself in consumer communications everyday I do wonder why more in ag aren’t yet taking advantage of it.

    ZimmComm has just completed the design and installation of blogs for an agricultural commodity group and large corporate agribusiness. We have orders and projects in process for 5 more and proposals pending for another 5. I think we’ll see it grow once some great examples are out there for the skeptics to see.

    I hate to say it but a lot of ag communication professionals don’t seem to be very up to speed on what we’re doing. But I’m trying as hard as I can to educate them.

    Keep it up. You’re one of the folks who “get it” and you’ll be successful with it!

  5. So far I haven’t seen anything more than beginning interest. Most of them use the services of advertising agencies and although I’ve seen interest on their part it seems to me that they just don’t understand it yet. I’m evangelizing the use of blogging and podcasting as corporate communications mechanisms since I know that farmers are no different than the general public in their use of computers and the internet. In fact, I dare say they are earlier adopters of new technology.

    Since blogging and podcasting is proving itself in consumer communications everyday I do wonder why more in ag aren’t yet taking advantage of it.

    ZimmComm has just completed the design and installation of blogs for an agricultural commodity group and large corporate agribusiness. We have orders and projects in process for 5 more and proposals pending for another 5. I think we’ll see it grow once some great examples are out there for the skeptics to see.

    I hate to say it but a lot of ag communication professionals don’t seem to be very up to speed on what we’re doing. But I’m trying as hard as I can to educate them.

    Keep it up. You’re one of the folks who “get it” and you’ll be successful with it!

  6. So far I haven’t seen anything more than beginning interest. Most of them use the services of advertising agencies and although I’ve seen interest on their part it seems to me that they just don’t understand it yet. I’m evangelizing the use of blogging and podcasting as corporate communications mechanisms since I know that farmers are no different than the general public in their use of computers and the internet. In fact, I dare say they are earlier adopters of new technology.

    Since blogging and podcasting is proving itself in consumer communications everyday I do wonder why more in ag aren’t yet taking advantage of it.

    ZimmComm has just completed the design and installation of blogs for an agricultural commodity group and large corporate agribusiness. We have orders and projects in process for 5 more and proposals pending for another 5. I think we’ll see it grow once some great examples are out there for the skeptics to see.

    I hate to say it but a lot of ag communication professionals don’t seem to be very up to speed on what we’re doing. But I’m trying as hard as I can to educate them.

    Keep it up. You’re one of the folks who “get it” and you’ll be successful with it!

  7. Hi Chuck,

    I agree. I once was told that agribusiness is about ten years behind other industries when it comes to adopting new information technologies, but I don’t think we’re nearly that far behind. Some of the farmers I know rely on the Internet much more heavily to run their operations than other small to medium-sized businesses.

    Although I still draw a lot of blank looks when I talk about my tobaccofarm blog, I envision an online space where farmers, Extension professionals, professionals from the companies and representatives from farmer’s organizations can engage in conversations about issues of interest to them. My site is not getting a lot of traffic yet, but the possibilities for a large company willing to engage their farm customers are endless…

    Can you point your readers to one of the blogs you started for one of the agribusinesses?

    Matt

  8. Hi Chuck,

    I agree. I once was told that agribusiness is about ten years behind other industries when it comes to adopting new information technologies, but I don’t think we’re nearly that far behind. Some of the farmers I know rely on the Internet much more heavily to run their operations than other small to medium-sized businesses.

    Although I still draw a lot of blank looks when I talk about my tobaccofarm blog, I envision an online space where farmers, Extension professionals, professionals from the companies and representatives from farmer’s organizations can engage in conversations about issues of interest to them. My site is not getting a lot of traffic yet, but the possibilities for a large company willing to engage their farm customers are endless…

    Can you point your readers to one of the blogs you started for one of the agribusinesses?

    Matt

  9. Hi Chuck,

    I agree. I once was told that agribusiness is about ten years behind other industries when it comes to adopting new information technologies, but I don’t think we’re nearly that far behind. Some of the farmers I know rely on the Internet much more heavily to run their operations than other small to medium-sized businesses.

    Although I still draw a lot of blank looks when I talk about my tobaccofarm blog, I envision an online space where farmers, Extension professionals, professionals from the companies and representatives from farmer’s organizations can engage in conversations about issues of interest to them. My site is not getting a lot of traffic yet, but the possibilities for a large company willing to engage their farm customers are endless…

    Can you point your readers to one of the blogs you started for one of the agribusinesses?

    Matt

Comments are closed.