RFA Ethanol Podcast

Are You Customer Focused? – The Truth Revealed

Chuck Zimmerman

NAMAIn case you didn’t make it to the National Agri-Marketing Association’s Agribusiness Forum, you can still participate in an online version of one of the sessions: “Are You Customer Focused? – The Truth Revealed!” The session will be done as a webinar.

Dr. Gene Brown, professor of marketing in the Henry W. Block School of Business, at the University of Missouri Kansas City (UMKC), conducted original research among the members of the National Agri-Marketing Association (NAMA), to gauge the degree of customer focus in their companies. The findings of his research were presented during the 2005 Agribusiness Forum, November 8-9 in Kansas City. This web-based seminar (Webinar) will provide an opportunity to hear the results of this research and to learn how to determine if your company is truly customer focused.

Cost for the webinar is $35 for individual registrations. To participate in the Webinar, you need to have access to a telephone and a computer. Once you are registered for the webinar, you will receive an e-mail with the phone conference information and web link to log in. To register visit, http://www.nama.org/programs/webinars/register.html.

For more information visit, http://www.nama.org/programs/webinars/customerfocused.htm.

NAMA