This is pretty much the pose you see at a Trade Talk booth. Here’s NAFB president, Emery Kleven, conducting an interview.

A real issue at Trade Talk is that there’s so many booths and so little time. There’s just no way one person can possibly make it for even a short visit to all the booths here. I think there’s 98 booths and in my best year I’ve done 34 interviews in one Trade Talk and I think that’s a lot. At least that’s all I could do since my voice quit working at that point.

By the time you’ve done a dozen interviews it gets very difficult to focus and concentrate on the subject matter. That’s when the public relations staff really comes in handy. You just enter the booth and say “What do you want me to ask you?” And thankfully they have handy little talking points to help us do our interview.