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Blog The Truth About Your Company

Chuck Zimmerman

There’s a good little article on PRWeek that is worth reading called “Note to corporate bloggers: The truth shall set you free.”

I can’t agree more with this excerpt “While PR and marketing pros struggle to capture the blogosphere in a bottle – from agencies establishing entire new media practices to companies creating crisis plans for when blogs attack – few are stepping back to see the bigger truth about blogs, podcasts, and the like. And that is truth itself. At its heart, this is a universe founded on truth, myriad layers of direct-to-opinion points of view based on truth, justice, and the new media way. ”

It’s amazing what the truth will do for your image. Blogs are a very personal form of communication and if you’re truthful your customers will know it and respond to it.

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