As was previously reported right here on AgWired, BASF has chosen a new agency of record for crop business in the United States. The agency is Quarry Integrated Communications.

Joy Watson and Kaye Iftner, communications managers with BASF Agricultural Products, said they are looking forward to building on Quarry’s relationship with BASF with this new assignment. “In Quarry, we have found a partner to help us further our BASF brand building efforts,” Iftner and Watson said. “Quarry’s strategic capability combined with their agribusiness, business-to-business and business-to-consumer experience, make them a great fit for our organization. As an organization, we have significant opportunities ahead and we look forward to working with Quarry to pursue them,” Iftner and Watson said.