Blog Writing Style At The BBS

Chuck Zimmerman

Blog Business SummitBack to the BBS. Right now we’re on “Blog Writing Style” with Molly Holzschlag and Darren Barefoot. Prior to this today we heard about different types of blogging software with explanations of how each might best fit a particular application and level of experience for someone who wants to start blogging.

Now we’re getting specific about writing! For example, the idea of editing what you’ve written before you publish it and it’s on the web. Good idea. Although I can attest that as you get proficient you’ll find that you get more and more comfortable hitting the publish button when you’ve got it all entered.

Darren’s telling us to find our “voice” and as long time broadcaster that used to mean how your voice sounded. In the blogging world it refers to the “personality” that comes through in your writing. Of course, if you podcast, you can kind of do both.

I like the point that Darren just made regarding corporate blogging, that the company doesn’t blog, an individual at the company blogs. That reinforces what I try to tell people about using a blog as a way to personally connect with an audience.

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