AAEA Has 5-Year Plan

Chuck Zimmerman

AAEAThe American Agricultural Editors Association has just finalized a new strategic plan. This has been a process in which members were given plenty of opportunity to have input. You can download and read the full plan here.

Included in the plan is this mission statement: “The American Agricultural Editors’ Association fosters excellence among agricultural communicators through professional development and an open exchange of ideas while promoting standards of integrity.”

This is a 5-year plan and includes 8 primary goals that include maintaining and increasing membership and seeking new ways to provide benefits to members. It’s a very comprehensive plan that the leadership is committed to working hard at accomplishing. I find strategic planning fun but most people are bored to death when it comes to it. However, if you don’t have a roadmap, where are you going? I wonder if other ag communications groups have a plan like this. If not, they should!

AAEA