Just yesterday we told you to experience the power of figs, now it’s potatoes. The United States Potato Board is changing Mr. Potato Head. In fact, according to this article, the new dude will fly in Macy’s Thanksgiving Day Parade. Notice that this sleek potato guy has his digital audio player on. Hopefully he subscribes to the ZimmCast! Mr. Potato Head is a Hasbro toy.

Besides his roller blade image there’s also a Mr. Potato Head walker, complete with pedometer. I guess all the news about nutrition and obesity is starting to have an impact on the way food is being marketed in this country. I don’t know that it means we’ll become less obese. But we’ll know a lot more about what we’re eating. By the way they claim that Mr. Potato Head has 100% recall!

Power to the potato, right on! For more information contact Meredith Myers.