Always happy to see announcements from my agency friends. This time it’s Morgan & Myers who have to be happy. As a former broadcaster it’s nice to see a plan for a blend of print and radio!
Rabobank Selects Morgan&Myers for Advertising Work – “Vision” Campaign Focuses on Helping Farmers Succeed
WATERLOO, Iowa August 9, 2005 Rabobank International has selected Morgan&Myers as its agency of record to develop an advertising program to reach the U.S. production agricultural market. Scheduled to start in September, the “Vision” campaign includes both print and radio advertising.
“Rabobank is committed to the success of U.S. agriculture, and we are equally committed to providing American farmers and ranchers with superior financial products and expert local service,” says Lynne Burns, head of corporate communications for Rabobank International-Americas. “The eye-catching advertising developed by Morgan&Myers tells producers that Rabobank has the resources, expertise and commitment to help them succeed and it helps build familiarity with our name.”
Janine Whipps, principal and director of integrated marketing services for Morgan&Myers, adds, “We have a lot of experience reaching Rabobank’s target audience of top tier production farmers. Rabobank’s financial strength, agricultural heritage, and commitment to agriculture make a compelling story. And, the team has been given the freedom to develop creative that will get attention. It’s a good fit.”
For more information contact Janine Whipps, 319.233.0502 or Lynne Burns, 212.808.2581.