Eventhough 72% of producers approve of the Checkoff, even more (74%) believe it has contributed to the positive growth in demand for beef. I wonder what happened to those other 2%. They don’t like growth?
MORE THAN SEVEN OF 10 BEEF PRODUCERS APPROVE OF BEEF CHECKOFF – Survey Shows Strong Recognition of Checkoff’s Positive Results
DENVER (July 28, 2005) – Beef producers continue to voice support for the national Beef Checkoff Program, according to a recently completed independent survey. Seventy-two percent said they either strongly approve or somewhat approve of the program. That’s up from 70 percent in July 2004 and on par with a 10-year high of 73 percent in January 2005.
The telephone survey was conducted for the Cattlemen’s Beef Board by Aspen Media and Market Research, Boulder, Colo., between June 26, 2005 and July 9, 2005. Similar research is conducted every six months to determine the level of producer support for, and concerns about the Beef Checkoff Program and its efforts to increase consumer demand for beef.
For more information contact Diane Henderson or Joe Schuele.