The Agri Council of American Business Media held an audio webcast today to announce the results of their study on agricultural media usage by farmers and ranchers. I haven’t had time to listen to it yet but will post more information when I do.
You can listen to the recording of the webcast here: Agri Council Webcast
I’m a student at Purdue Universiy. I am interested in doing a research that studies advertising expenses by ag companies (probably either the seed or chemical industry). I am looking for information regarding the advertising budget mix (how many dollars spent on mass media, how much spend on radioads, magazines, Sales people and so on). I was wondering if you would happen to have that kind of information (for several companies and over several years) or know of a company that does.
Please contact me ASAP
Maud Roucan (765-494-3259)