NAIS Would Boost Consumer Confidence

Chuck Zimmerman

Global Animal ManagementThe folks at Global Animal Management have done a consumer survey to find out what the move to a national animal id system will mean to confidence in food safety. That’s the topic of their latest talking news release.

CONSUMER POLL: FOOD SAFETY CONFIDENCE WILL IMPROVE
WITH MANDATORY NATIONAL ANIMAL IDENTIFICATION SYSTEM

KENILWORTH, N.J. June 24, 2005 – A recent poll shows that consumers will become even more confident in the safety and security of the nation’s meat and poultry supply if a mandatory National Animal Identification System (NAIS) is implemented. Under the national animal ID system, authorities would be able to quickly locate specific animals to prevent the spread of livestock diseases, such as mad cow disease. The consumer survey was sponsored by Global Animal Management Inc., a leading provider of animal and premise identification systems.
The poll of one thousand U.S. consumers was conducted in mid-May. It shows that consumers already have considerable confidence in the nation’s meat and poultry supply with more than thirty-seven percent saying their current meat safety confidence is high and only ten percent rating their confidence as low.

Jim Heinle (Hine-lee), president of Global Animal Management, says that the survey shows that consumer cofidence would increase significantly with the implementation of a national animal identification system. Nearly 55 percent of those polled said their confidence would then be high, and those who said their confidence will remain low declined to less than 4 percent. (Full Release)

For more information contact Julie Lux, (908) 298-4774.

Agribusiness, Audio