MBIC Turns TNR’s Into Weekly Radio Programs!

Chuck Zimmerman

Talking News Releases (TNR’s) can take lots of different forms. The Missouri Beef Industry Council has us distribute a weekly TNR to Missouri radio reporters. Instead of a news release with sound bites we produce a fully self-contained interview called “The MBIC Report.” In this picture Chuck is interviewing Steve Taylor, Executive Director of the Missouri Beef Industry Council, about the upcoming Cattle Industry Annual Convention & Trade Show in San Antonio, TX. An emailed description of the interview is sent, along with an embedded link to the audio file that is streamed on our website that can air “live” or reporters can edit out the sound bites they want. This helps the MBIC communicate how it’s using cattlemen’s investment in the Beef Checkoff and provides the reporters with immediate audio they can use to make their reports sound better. Everyone wins! Posted by Hello

Ag Group, Talking News Release