RFA Ethanol Podcast

Why Should You Blog?

Chuck Zimmerman

We’re amazed by the number of PR people who aren’t familiar with blogging, especially when it comes to agribusiness. It’s also amazing that ag-related blogs are kind of hard to find. This will change and now’s the time to get a jump start on using this great form of communication.

Here’s a piece of a series of articles on why you should consider a blog for your business or client that was posted on Bob Cargill’s blog. He works for Yellowfin Direct Marketing. You can find the posts at http://www.afinekettleoffish.blogspot.com/.

+++++
Why Advertising, Marketing and PR Pros Should Blog (Part One)

Most advertising, marketing and public relations professionals know a blog when they see one, but when it comes to actually using this relatively new, self-publishing platform, there are still many skeptics and naysayers among us. This time next year, however, those people will likely have come to their senses. In 2005, I dare say you would have to be either misinformed or just plain obstinate to not at least consider adding a blog to your business plan. Here are ten reasons why:
+++++

Happy blogging!

Uncategorized