VALUE-ADDED – adj : being or pertaining to something added to a product to increase its value or price; “software supplied by a value-added distributor”; “a value-added tax.”
So how does this apply to radio?
As you do your spring planning, think about including Talking News Releases in your media mix for added value!
Most companies and agencies are looking for added value when it comes to buying radio these days. Often that comes in the form of feature programming and news stories for the client on the station or network. Talking News Releases are the way to provide a consistent message to all your target markets, without tying up the time of one or more spokespeople doing interviews with a number of different broadcasters.
We’ll do the interviews with your spokespeople, then provide the stations and networks in your buy with complete stories, sound bites with copy, and/or long form interviews. The audio can also be regionalized for different audiences with different messages.